Week 6A

Today in class we had a lecture on the grid system. Then we critiqued our impact spread layouts. These were some of the suggestions that I got today.

We had the rest of class to work on fixing our spreads. This is what I got done.

I was told I had too much copy on the second page so I eliminated one of the columns. I also played around with the page number to make it more interesting. I changed the color of the title, which I do like better. But I was told to switch up the typefaces within the title.

Week 5 Outside of Class

This weekend I read pages 76-81. These are my notes:
Grid and Column Interaction - Logic and Rhythm

• The options available to a designer are endless but can be described as fitting into three basic categories: columns that align at top AND bottom; columns that align at top OR bottom and rag at the other end; and columns that rag at top AND bottom
• Changing the column logic from section to section provides yet another method of differentiating informal areas
• However, some regularity or system must clearly exist in the alternation of column logic to appear meaningful; otherwise, the audience simply recognizes the change, not its significance

Variation and Violation - Avoiding Repetitive Layouts

• A grid is truly successful only if, after all of the problems have been solved, the designer rises above the uniformity implied by its structure and uses it to create a dynamic visual narrative of parts that sustain interest page after page
• The greatest danger in using a grid is to succumb to its regularity
• By creating thumbnail sketches of layouts, designers can test layout variations on the grid and see the result in terms of pacing - the rhythm of the layouts
• It is necessary to violate the grid, sometimes because circumstances dictate it - content that must occupy a specific spread won't quite fit - or because it is visually necessary to call attention to some feature of the content or to create some surprise for the reader
• Within a rigorous grid structure, violations must be relatively infrequent or relatively small, or they begin to undermine the reader's sense of the grid's consistency
• By violating the grid - the page becomes memorable
• But the problem with doing this is trying to find a way to fit that page into the overall visual logic of the other pages

Visual Relationships Between Words and Pictures

• The results of poorly integrated type and image fall into two categories
• In the first, typography is separated from the image areas
• In the second, typography is reduced to mere shape and texture
• Images are composed of lights and darks, linear motion and volume, contours, and open or closed spaces, arranged in a particular order - Type shares these same attributes
• Laying type into or across an image is a quick way of finding visual relationships
• Type that is placed within the field of a rectangular image becomes part of it - text placed adjacent to a rectangle remains separate

Type and the Silhouette

• Silhouetted images share a visual relationship with the rag of paragraphs or columns but also share an opposing relationship with their alignments
• Type adjacent to a silhouetted image offers more or less contrast or similarity depending on its location relative to the image

Formal Congruence

• Objects depicted in photographs have a scale relationship with each other and proportional relationships with the edge of the image. When typographic configurations display similar attributes to an adjacent image or expand on those attributes, the type and the image are said to be formally congruent

Formal Opposition

• Another means of integrating typographic elements and images is to relate them by contrasting their visual characteristics
• Contrast is one of the most powerful qualities that a designer can use to integrate material
• The strength of the contrast in opposing forms is weakened if all of their characteristics are different

I also finished my impact spread.

Week 5B

Today in class we did small group critiques on our updated layouts. Then we had the rest of class to work on putting our layouts onto the computer.

Week 5 Outside of Class

Outside of class I read pgs 58-59 and 82-85.

• Recto is the right hand page and verso is the left. 
• Headline is usually the largest typographic element
• Deck is a supporting line or short two- to three-line paragraph that clarifies the content of the headline
• Body can also be called the block

• Most pacing strategies can be distilled into two basic overall approaches: strategies focused on structural variation, and strategies that adjust content presentation
• Structural variation, as an approach to pacing, is essentially neutral in its affect on communication; the goal is to differentiate sections, or even spreads within a section
• The effect of structural variation is primarily one of rhythm - the elements change their scale and position but not their inherent content
• Altering the overall color schemes of various sections, changing the visual language of imagery and type from spread to spread, or creating a progression in value or complexity from light to dark or simple to complicated - is an alternate strategy that primarily affects mood
• Structural Variation
• Overall Progressive Sequencing - image and text are articulated on the grid beginning with one type of logic, and then the logic changes progressively spread by spread.
• Overall Syncopated Sequences - only type of logic is used for a particular sequence of page spreads, the logic is altered for a second sequence of spreads, and then the spreads return to the previous logic
• Continuous Variation - articulation of text and image content changes continuously from spread to spread
• Section Variation - the same grid is articulated using a specific logic in one sequence of page spreads, then another logic in the following sequence, and then another logic in the sequence afterward
• Content Presentation
• Color Progression or Syncopation - page sequences exhibit a distinct color scheme, either varying completely between sequences or tied together by a universal color or two
• Scale Progression or Syncopation - images or text areas change in scale from spread to spread or from sequence to sequence
• Text Versus Image - the relationship between the amount of text and the amount of image material changes either progressively or in a distinct rhythm
• Progression or Syncopations in Complexity - the complexity of the material changes, reflected either as a progression or as a syncopation
• Image 

I also did 3 double page refined layouts.

Week 5A

Today in class we had a critique on our rough sketches.
This was some of the feedback I got:

• use the red and pink color as highlights and not whole page spreads
• possibly create a mascot for the diet
• create the stories on recipe cards
• research other types of strawberries (other colors)
• do not use straight photographs 

Personally, a lot of the suggestions I got today I do not agree with and do not want to use them. I do like the idea of using the colors as highlights and not spreads. I also thought the idea of recipe cards was creative but don't know if that's what I want to do. I do not want to create a mascot because this is a serious magazine and topic/story. I do not want to add cartoons to add humor. I also don't want to base my story off of weird colored strawberries. Strawberries are known to be red and that is what is used in strawberry shortcake. I want to stick with the color and type of strawberries that everyone knows. I am okay with the suggestion of not using photographs. At first I was dead set on it and that's what I wanted to do but the more I thought about it the more I began to shy away from it.

Week 4 Outside of Class

This weekend I finished my 1,000-2,000 word story. I sort of switched my idea. Instead of doing just one story on how a woman lost 40 pounds on the diet I decided to do a three part story. The first one is the story of the woman who lost 40 pounds on the diet. Then the second part is a story of how the diet almost ruined a woman's life. And the third part is how the diet has effected the world. Here is my story:

How I Lost 40 Pounds on the Strawberry Shortcake Diet

            Hello! My name is Jessica Baker and I discovered the Strawberry Shortcake Diet. I came upon this innovation by accident. When I was pregnant with my second child I started getting cravings for strawberry shortcake at all hours of the day. However, these cravings did not go away when I gave birth to my son. I started looking up recipes for everything strawberry shortcake and went on a binge. I found myself making strawberry shortcake milkshakes almost every day for breakfast on the go. My husband would welcome me home from work with some kind of strawberry shortcake mixed drink. Anything strawberry shortcake related I could get my hands on, I did.  This lasted for at least 3 or 4 months.

About a month into this splurge I noticed that I had lost 8 pounds since the last time I weighed myself. At first I just figured it was from the stress of having a newborn child in the house. But then I started to realize that my newborn son was not the reason because he began sleeping through the whole night and I was becoming very relaxed.

I kept losing weight but could not explain why. I had a doctor’s appointment about two months after having my son. When I stepped on the scale I was shocked at how much weight I had lost. In two months I had lost 20 pounds. I was now five pounds lighter than what I was before getting pregnant. The doctor noticed this and asked what I was doing that caused me to lose the baby weight and five extra pounds. I did not have an answer for her. I told her that I was not doing anything. I was not eating straight fruits, veggies, and salad. I was not working out. I was not taking any diet pills or supplements. She asked a bunch of questions about my lifestyle until I finally mentioned my strawberry shortcake spree. This actually confused her since she claimed that I should be gaining weight with the amount of strawberry shortcake I was eating instead of losing it. I went home just as confused and clueless as I was when I went in.

Another month went by, along with 10 more pounds. I was now down to 130 pounds. At this point I began to get worried about what was causing the weight loss. So many things began running through my head: a tapeworm, cancer, or some other kind of disease? So I called the doctor and set up an appointment for the next week. Two days later I got a call from the doctor. She had done some research and discovered that the sugar in the strawberries mixed with the shortening in the pound cake was creating a calorie-eating concoction. These two ingredients were mixing together in my stomach that began burning calories just like exercise or a diet pill would do. I did not believe what she was saying at first. I thought she was joking around or playing a prank on me. However, she kept giving specific details about how this combination was burning calories. I was still skeptical but it was the only explanation so far. My doctor said that I should still come in for my appointment next week so she could run some tests to make sure that I was not having any negative side effects. All the tests came back fine. I was getting all of the vitamins and nutrients that my body needed.

My husband decided to test this theory by eating strawberry shortcake when I ate it. He and I ate like this for about a month. By the end of the month (month 4 for me) I had lost another 10 pounds. I was now down to 120 pounds. My husband had lost 12 pounds. His weight loss confirmed that the strawberry shortcake was the reason for my weight loss. I relayed the discovery to my doctor who actually told me that I had to stop with my binge because I was losing so much weight. She began to fear that if I kept eating strawberry shortcake that my body would keep losing weight even though there was no weight to spare. I couldn’t stop cold turkey so I had to gradually reduce the amount of strawberry shortcake I was eating. My doctor did tell me that I could still eat strawberry shortcake every once and a while. It took me about two weeks to get myself back to eating normal food again. I still had a love for strawberry shortcake but only ate it every once in a while.

I was not expecting the Strawberry Shortcake Diet to become an actual thing and become so popular. It was an accident and I wasn’t trying to lose weight. I just wanted to eat strawberry shortcake. But I guess the friends that I talked to about my weight loss told their friends, who told their friends, who told their friends. Next thing I know, I see an article talking about it in a health magazine. Then I get a call from my doctor asking if she could release my name as the one who discovered the diet. Which brings me to where I am now. I feel like I’m still just a normal average person. But now I just do interviews and talk show appearances here and there. If you would have told me a year ago that I would be the one to come up with a new diet I would have just laughed in your face.

How The Strawberry Shortcake Diet Almost Ruined My Life

My name is Dana Jackson and the Strawberry Shortcake Diet almost ruined my life.

This all happened a year ago, I was 23 years old. My wedding was 5 months away and I wanted to lose some weight to look better in my dress. My friend mentioned the Strawberry Shortcake Diet. Right away I thought she was being sarcastic because how in the world are you supposed to lose weight by eating strawberry shortcake. But she pulled up an article saying that one woman lost 40 pounds in 4 months by eating a lot of strawberry shortcake. The article then went on to explain that the weight loss was caused by the mixing of the sugar from the strawberries and the shortening from the shortcake to create a calorie-incinerating combination. I did more research and all of the articles I found seemed to claim that this diet actually worked.

The next day I went out and stocked up on strawberries and ingredients to make shortcake. I found recipes for strawberry shortcake milkshakes and mixed drinks. I would make myself a milkshake for breakfast almost every day. A month into the diet I had already lost 9 pounds. I could not believe this diet was actually working. I was on top of the world and feeling great. I was so excited to look drop-dead-gorgeous in my dress at my wedding.

Three months later and another 26 pounds lighter I decided I had lost enough weight and was at a desirable size. I stopped eating strawberry shortcake and went back to eating what I would normally eat. The next day my bridesmaids and I went out shopping for my perfect wedding dress. Towards the end of the shopping trip I began to get a headache and feel shaky. I chalked it up to dehydration and lack of food since I had been trying dresses on all day. When I got home I took Tylenol, drank lots of water, and went to bed. The next day I woke up with an even worse headache than the one I went to bed with. I was still feeling shaky but now I was also feeling nauseous. I ran to the bathroom and threw up. On my way back to my bedroom I collapsed on the floor and could not get up. My whole body was shaking like a leaf. I was able to crawl to my phone and call my fiancé and tell him something was not right. He rushed right over and decided to take me to the hospital.

            At the hospital I went through numerous tests before the doctor told me what was wrong. Apparently, in the 4 months that I was on the Strawberry Shortcake Diet, my body had become dependent on strawberry shortcake. When I stopped eating it two days ago, my body went into withdrawal and began shutting down. My body was also missing vital nutrients because of my limited diet. The hospital told me that I had to be admitted and kept under surveillance. The doctors had to find a way to wean my body off of strawberry shortcake without causing further damage to my body.

They first tried to have me go cold turkey and just hope that my body would flush it all out and be back to normal in a couple of days. However, they immediately decided that was not a good idea when I could not function due to the severe side effects of withdrawal. I was severely shaking, sweating, and in pain. They compared my withdrawal symptoms to ones of a drug addict. The only other option was to slowly lower the amount of strawberry shortcake I was eating until my body wasn’t dependent on it anymore. Two weeks went by but the doctors were seeing minimal results. My body was taking a abnormal amount of time to wean itself off of the strawberry shortcake.  The doctors were becoming worried that this was more serious than they thought.

My fiancé and I had to postpone the wedding because I was still stuck in the hospital. It took a month and a half to finally get my body back to normal. It was an absolute nightmare. I will never eat strawberry shortcake ever again.

The Effect of the Strawberry Shortcake Diet

            The Strawberry Shortcake Diet has become the new craze. It started in the United States but has expanded to China, France, Canada, and many other countries. Because strawberries are in such high demand from this diet craze, most countries had to open up more strawberry fields. This actually turned out to be a great thing for all countries because it opened up many jobs for unemployed people. It is also helping to keep money in the country since they are growing the strawberries locally and not importing them. Obesity rates are also down in at least 5 countries.

            However, not all outcomes of this new diet are positive. There have been many cases of the body becoming dependent on the strawberry shortcake. In some cases, reversing this problem is as easy as just slowly cutting back on the amount of strawberry shortcake you intake until you are back to normal. However, some instances cause for more drastic measures. Many people have needed to be admitted into a hospital for treatment. There have also been numerous cases of people taking the diet too far. People have continued with the diet to reach drastically small weight numbers. It has become very popular with people who have eating disorders. They use this diet to lose even more weight. This is very dangerous and unhealthy. There have been many articles and PSAs written warning individuals of the risks and side effects of the Strawberry Shortcake Diet. There have been many stories of this diet working with no side effects at all but there are also stories filled with scary outcomes. The choice is up to you whether you would like to test out this new diet but we recommend that you keep the side effects in mind.

I also determined the target demographics who would read the magazine my story would be in.

Age: mid 20s - 50s

Gender: Women

Occupation: Anything

Salary: Again, anything

I figured my story would be featured in a Health & Food magazine. It wouldn't be geared just towards rich or poor women. Anybody would be able to buy and read this magazine. 

I also created 9 double page spreads:

Week 4B

Today in class we broke into groups and brainstormed ideas for our project. My group mindmapped for each person's topic. This is what mine looked like:

Then the rest of class we worked on writing up our story for the content section of the project. This is what I got done.......

How I Lost 40 Pounds on the Strawberry Shortcake Diet

            Hello! My name is Jessica Baker and I discovered the Strawberry Shortcake Diet. I came upon this innovation by accident. When I was pregnant with my second child I started getting cravings for strawberry shortcake at all hours of the day. However, these cravings did not go away when I gave birth to my son. I started looking up recipes for everything strawberry shortcake and went on a binge. I found myself making strawberry shortcake milkshakes almost every day for breakfast on the go. My husband would welcome me home from work with some kind of strawberry shortcake mixed drink. Anything strawberry shortcake related I could get my hands on, I did.  This lasted for at least 3 or 4 months. About a month and a half into this splurge I noticed that I had lost 8 pounds since the last time I weighed myself.

Week 4 Outside of Class

Outside of class I brainstormed ideas for Strawberry Shortcake Diet. I thought of:

• using the character Strawberry Shortcake:

• using the actual strawberry shortcake food - the diet is just living off of strawberry shortcake
• using an alcoholic/nonalcoholic drink called a strawberry shortcake:

• using a milkshake called a strawberry shortcake - it would be a healthy milkshake that helps people lose weight but tastes just like strawberry shortcake:

Week 4A

Today we critiqued our finished color glyph layouts. Then we were semi-introduced to our next project. We were given 5 topics and we had to decide what topic we wanted. I chose the Strawberry Shortcake Diet.

Week 3 Outside of Class

This weekend I finished my colored glyph layouts.

I also read pgs. 19-25 and 50-53. Here are the notes I took:
The Influence of Brand:

• Designing to influence an audience's perception of content so that it resonates with them adds a layer of meaning to the overall content of a publication
• This layer derives from the audience's identity and need and is a fundamental part of the subject concept
• Bias is not always a bad thing - it simply means that a point of view about the subject is being established for the audience
• Branding can be defined as the collective experience of a company's services, public presence, employees or representatives, and visual identity
• The influence of branding on a publication is therefore visual
• A magazine is often considered its own brand because it is widely circulated, resonates deeply with its audience, and differentiates itself from others of its genre through positioning and marketing
• A company's positioning may also have an effect on visual decisions made during the design process
• Because positioning - the relationship of the company or subject matter to others in the same genre - is a direct response to audience identity, its role may be far reaching
• Specific colors may be disallowed (or used exclusively) as a result of trying to avoid association with other publications or even ideas

Evaluating and Organizing: Sections and Sequence:

• The designer faces the task of evaluating the content's editorial form to determine what components or methods will communicate most clearly, as well as the order in which those components ought to be sequenced
• First, the content must be divided into parts relevant to the publication type - whether its an annual report, newspaper, magazine, product catalog, newsletter, or system of brochures
• Editorial publications, including newspapers, magazines, and newsletters, organize their content as articles or stories, supported by images that are generally documentary
• Convention doesn't necessarily mean that the organization of the content is right for a particular publication; it's just a place to start
• Presenting a financial message in an unexpected way - challenging convention - makes a statement to investors

The Many Forms of Content:

• The content of a publication isn't limited strictly to the writing - images, colors, and type (visual support for the writing) are also content

The Meaning Of Images - Literal and Abstract Content

• Images provide a visual counterpoint to the texture of type, helping engage the audience
• The more representational an image, the more objective or documentary the communication - in essence, the closer the content is related to the primary conceptual function
• The more abstract an image, the more subjective, interpretive, or layered the communication - it is closer in relation to the secondary or tertiary conceptual functions of the subject

Alignments, Masses, and Voids

• The division of space creates structure, which unifies disparate elements in a composition
• Visual structure must evolve out of the verbal structure of a language
• A continuous sequence of thoughts will likely be clarified if clustered together; a distinct thought may benefit from being separated from the others

Typographic Color - Contrast and Spatial Depth

• Changing the typographic color of the elements separates them from the surface and introduces the illusion of spatial depth
• Darker, thicker objects come forward - lighter, thinner objects go back

Functions of Weight, Posture, Width, and Value

• Changing posture and weight within text is an invaluable tool for enhancing the "voice" of a text, in the same way that oral communication relies on emphasis and cadence to convey subtle shades of meaning
• A word or phrase set in a heavier weight from surrounding text is interpreted as being louder, more aggressive, or of greater importance
• Lighter-weight text is perceived as more quiet, more revised, less important, or as supporting a heavier-weight text
• Posture also changes the rhythm of text
• Italic type is often perceived as reading faster or having a more intense cadence than roman text around it
• Changes in the width of letters in a text setting can also alter cadence or tempo
• Extended faces are often perceived as reading more slowly, because of the relationship between our linear sense of time and the linear sequence of reading
• Words set in a condensed face stress the verticals and take up less linear space - the sense of time decreases, and we perceive these words at a faster tempo

Week 3B

Today we went over the reading, reviewed Shapes on a Page, and went over How to Read a Page. Then we had a mini critique where we walked around the class and wrote down improvements. We then had the rest of class to work on our layouts.

I got my first and final layout finished during class. I was told to fix the rag of the paragraph in the first layout and to split my paragraph into two columns on the last layout. I was able to finish those in class. I really struggled with my middle layout. I was told that it was a little too uniform and was not blending with the other two layouts. I had a really hard time trying to find a layout that worked. I spent the rest of class just moving text and glyphs around on a page experimenting with ideas.

Week 3A

Today in class we critiqued our black and white layouts. Then we had the rest of class to fix our layouts and work on them. I ended up finishing my layouts during class.

The only thing I fixed on this layout is I made the paragraph width smaller.

I completely scrapped my second layout because it just was not connecting. So I changed to this layout instead.

The only thing I changed on this layout was make the paragraph width smaller and give the text a little more margin.

Week 2 Outside of Class

This weekend I finished my black and white glyph layouts. The first three pictures are my layouts. But I also created two pages with other options. The fourth picture I used a different typeface. The first picture is using a serif typeface, so I created one using a sans serif typeface to ask the class which one they thought worked better. I also created an alternative to picture three. In picture three, the paragraph is centered in the middle of the page. In the last picture, I moved the paragraph to the bottom corner to reflect the black glyph in the top corner.

This weekend I also read pages 12-18, 37, 38, 39, and 46-49 in our book. These were some of the notes that I took: 

• Every publication begins as an idea: a subject or message with a function but no form
• The form is what changes
• The vehicle for these ideas is related to their secondary functions - the kind of audience the idea addresses
• No matter what the vehicle, though, the process of designing it is the same, and it begins with developing the content that will convey the message
• The initial step in thinking about how a publication becomes a reality is to focus on what the subject matter of the message may be
• The primary function is the subject matter itself
• The secondary function of an idea is to be relevant and accessible to a particular group of people in a way that makes sense for them
• Some messages are serial and evolutionary - meaning they occur periodically with new components that build on previous occurrences - ex. newspapers and magazines
• Other messages are "systematic" - occurring at one time as a group, or at several junctures, as individual parts of an overall group - ex. groups of brochures
• Most ideas have a tertiary function - which is to deliver emotional, associational, or cultural interpretation to the audience, to position it relative to other forms or vehicles of the same idea
• This is sometimes biased on part of the author and can be called its "spin" or "angle"
• An example of an interpretive, tertiary function is branding - the experience of an author's corporate or cultural identity
• The interpretive function may be benign or ulterior, meaning that its function is to be transparent - a signal or identifier - or layered, providing a point of view that affects the meaning of the message - developing loyalty among the audience
• Examples - branding of newspaper is benign - the goal is to differentiate the newspaper as a source of information
• Branding of an annual report is ulterior - its goal is to influence the audience's perception of the information in one direction or the other
• The concept must have a form in order for the audience to see it - which may include stories, photographs, illustrations, or other visual displays
• Build a Design Brief: A Concepting Checklist
• What is the publication's subject matter?
• Into how many parts will the information be broken? What are the parts?
• Is the subject organic or manmade? Concrete or abstract?
• What colors are associated with the subject matter (literal or emotional)?
• Who is going to read about the subject? Who will not be reading about it?
• What other publications already exist about the subject?
• List two words about each that describe their visual qualities.
• List five words that describe the subject as you want to interpret it. How are these different from the words that describe existing publications on the subject?
• How often do readers need the information? In what context will they find the information: through subscription, as a membership benefit, at a newsstand?
• The subject matter is the driving force behind the design

Resonating with the Audience - The Secondary Function of Concept

• First, the identity, or demographic makeup, of the people to be targeted is important - are they young or old, male or female, etc
• Second factor in establishing an audience is their assumed need for the information in a particular way, at particular times or through a particular delivery message
• The relationship of time to informational need is yet another factor in determining audience
• Also need to think about audience's level of taste

Paragraph Architecture - The Building Blocks of Text Type

• The paragraph is the archetypal building block of a text
• Wordspace can be defined by the width taken up by a lowercase i
• The space between words should be the minimum needed to separate them
• When wordspace becomes too great, lines of type begin to fracture
• Leading is the vertical measure from the baseline of the sentence below it
• The first considerations that affect the leading of a text are the height of the lowercase letters and the height and depth of their ascenders and descenders
• Leading is somewhat dependent on the width of a paragraph, the type size, and its spacing
• As paragraph width increases, so must the leading - however as paragraph width decreases, the leading still has to be increased
• Paragraph width also needs to be considered - too long and the text becomes difficult to read
• Paragraph width depends heavily on the size of type being used and, therefore, the number of characters that can fit on a single line
• Regardless of type size, between 50 and 80 characters (including spaces) can be processed before a return
• Approx. 8-12 words per line
• The proportions of the page format and the amount of text that must be made to fit may affect paragraph width

Composing Text in Space

• Justification makes all lines the same length
• Flush right, left, or centered creates different line length and the side that is nonaligned is called a rag
• Alignment and rag is another factor in determining a desirable text setting
• Alignement of text has an effect on the spacing within it
• Flush left, right, and centered have uniform workspace
• However, a justified paragraph varies
• One way to minimize the problem of justification, you could find the optimal flush-left paragraph and then widen the paragraph slightly or shrink the type size by half a point or a point

Investigating the Ragged Edge

• Ragged paragraphs offer the opportunity to avoid the spacing issues inherent in justified text
• The aligned edge restates the hard edge of the format, while the ragged edge counters it
• A rag may range from deep to shallow, active to subtle
• Ragged line endings are considered optimal if they create an organic, unforced ripple down the edge of the paragraph, without pronounced indents or bulges
• In an optimally ragged paragraph, the rag becomes invisible - the depth hovers between 1/5 and 1/7 of the paragraph's width
• Word order and word breaks across lines also affect the rag
• Short words left at the beginning or end of a sentence look weird
• Two successive lines that end in a hyphen is bad

Typographic Space

• Type and space interact in a figure/ground relationship that is mutually dependent
• Type (the figure, or positive element) defines the qualities of the space that it breaks; space (the ground) helps define the qualities of the type that exists within it
• The more even the proportions of these zones, the more neutral and passive the composition - give the impression that all of the elements are of the same value
• The more varied the proportions, the more dynamic - a quality that is considered desirable because it involves the viewer and stimulates the eye

Week 2B

Today in class we critiqued our two page layouts of our glyph. Then we were introduced to our assignment and given a brief overview on InDesign. Then we had the rest of class to work on our assignment. These were the two layouts that most people seemed to like:

These are the two layouts that I am moving forward with. However, because I asked to make my layout pages smaller than what was asked, I was asked to make 3 double paged layouts instead of just two. So I decided to use this layout as my third: